Outside sales teams can help a company reach new markets or regions that they may not have been able to access otherwise. By having sales representatives physically located in different areas, companies can establish a local presence and build relationships with potential customers.
After all, nothing beats the magic of face to face interaction.

Outside sales teams can also help build personal relationships with customers. By meeting with customers in person, sales reps can better understand their needs and preferences, and tailor a sales approach accordingly. This can lead to stronger relationships and increased customer loyalty.

Outside sales teams can also provide personalized service to customers. By meeting with customers in person, representatives can provide more detailed information about products or services and answer any questions the customer may have.

For complex sales that involve multiple decision makers, an outside sales team can help navigate the process and build relationships with each decision maker. This can increase the likelihood of closing the sale.

Teams can also conduct product demonstrations in person, which can be especially helpful for products that require a hands-on experience or visual demonstration.